The National Memorial Arboretum, in Staffordshire has been awarded the prestigious VisitEngland Gold Accolade, in recognition of the exceptional visitor experience offered by the site. This follows a series of award wins for the Arboretum in recent years, including being named Large Visitor Attraction of the Year by VisitEngland in 2018.

The Arboretum was eligible for this award due to the high score attained during a recent Visitor Attraction Quality Scheme assessment conducted by an independent assessor. The assessment evaluated all aspects of the visitor experience, including the 150-acre woodland and garden site’s exhibition programme, guided tours, restaurant, coffee shop and the customer service provided by staff and volunteers.

Philippa Rawlinson, managing director of the National Memorial Arboretum, said: “This latest award is a testament to the incredible efforts of our staff and volunteer team who strive all year round to deliver a first-class visitor experience for everyone. We are continually investing in our visitor amenities to ensure that the hundreds of thousands of people who visit us each year have a memorable and meaningful experience that allows them to engage with Remembrance.”